Wine Clubs
Connect your members around the programme.
A structured layer for running wine clubs and member communities inside the same system as your inventory and wine cards. Announcements, curated wine context, and membership management without a separate platform.
The gap today
- Wine clubs are managed through email threads, WhatsApp groups, and spreadsheets.
- Member communications are disconnected from the wine programme itself.
- Sharing wine context, tasting notes, or a curated selection requires copy-pasting from the cellar system into emails.
- Membership tiers and access levels are tracked manually or not at all.
- When a sommelier or club manager leaves, the member relationships leave with them.
What changes with Vinius
- Member communications sit inside the same platform as the inventory and wine cards.
- Announcements and curated selections link directly to live wine records.
- Membership tiers and access levels are configured and managed within Vinius.
- Every interaction is logged in the programme, not in someone's personal email.
- Staff changes do not break the club; the membership data and history stay with the organisation.
What's inside
Club management built into the operating system
Every capability connects to live inventory, so the club runs from the same data as the floor and the cellar.
Structured announcements
Send news, allocations, and tasting notes to members with wine records attached. No copying between systems.
Membership tiers and access
Configure different access levels for different member types. Premium members see the reserve list; general members see the standard selection.
Event and tasting coordination
Organise tasting events and private dinners with wine context built in. Members receive curated selections tied to real inventory.
Curated wine selections
Build and share selections from live inventory. Members see what is actually available, with tasting notes and drinking-window guidance.
Member profiles and history
Track member preferences, purchase history, and event attendance within the programme, not in a separate CRM.
Contribution and data quality
Members and staff can contribute tasting notes and enrichment to improve shared wine data across the programme.
How it works
One system for the cellar and the club
Set up membership tiers
Define what each tier can see: which lists, which reserve selections, which events. Access is configured in Vinius and applies across every touchpoint.
Connect communications to wine records
Announcements reference live wine records. When you share a tasting note or allocation, members see the same structured data as the wine card.
Send curated selections
Build a selection from current inventory and share it with a member group. The selection reflects what is in stock and at the correct pricing for that tier.
Membership history stays with the programme
Notes, preferences, event history, and purchases are logged in the system. When staff change, the member relationships and history remain.
For wine club operators
Run the club from the same system as the cellar
Wine clubs that run on Vinius share the same inventory, wine cards, and pricing engine as the rest of the programme. Member allocations come from live stock. Tasting notes on the announcement are the same as on the wine card. There is no duplication of effort across two separate platforms.
- Member allocations drawn from live lot-level inventory
- Tasting notes and wine cards used in member communications and on the floor
- Membership data stored with the programme, not in personal email or spreadsheets
- New staff can pick up member relationships without a manual handover
What it changes
Operational outcomes
Industry-typical figures. Actual results depend on the program.
Outcomes & Metrics
| Outcome | Before | With Vinius |
|---|---|---|
| Communication coordination time | Hours compiling selections and writing emails across separate tools | Shorter when communications reference live wine records directly |
| Member data continuity | Breaks when a manager or sommelier leaves | Stays with the organisation as part of the programme record |
| Allocation accuracy | Member allocations based on separate stock count, prone to errors | Drawn from live inventory at the point of allocation |
| Cross-platform effort | Wine data duplicated across cellar system and club communications | Single record used for both service and member communications |
Communication coordination time
- Before
- Hours compiling selections and writing emails across separate tools
- With Vinius
- Shorter when communications reference live wine records directly
Member data continuity
- Before
- Breaks when a manager or sommelier leaves
- With Vinius
- Stays with the organisation as part of the programme record
Allocation accuracy
- Before
- Member allocations based on separate stock count, prone to errors
- With Vinius
- Drawn from live inventory at the point of allocation
Cross-platform effort
- Before
- Wine data duplicated across cellar system and club communications
- With Vinius
- Single record used for both service and member communications
Run your wine club from the same system as your cellar.
Member communications, curated selections, and inventory in one place. Request access, accepted by invitation.